Founded in Singapore · 2014
Founder Amira Geneid built Zahara around a simple standard: beauty should work with the lives of the women using it. The category is changing. The standard is not.
The founder
Independent profiles from Forbes and Tatler identify Amira as Zahara’s founder. Forbes also named her to its 2018 30 Under 30 Asia list for the original Singapore-based beauty business.
That history matters because Zahara is not appearing from nowhere. The skincare chapter carries forward years spent building beauty for women under-served by default category assumptions.
Sources: Forbes, Tatler Asia, and LinkedIn.
Zahara first became known for cosmetics designed around Muslim women’s real routines.
Sensitive, pigment-prone skin in heat and humidity remains poorly served by generic advice.
The new line starts with routine tolerance, climate compatibility, and claim discipline.
The next chapter