Independent record

The history is already public.

Zahara’s skincare chapter is new. Its founder and company history are not. These sources document the original Singapore beauty business and the customer-first thinking behind it.

Historical coverage below refers to Zahara’s earlier cosmetics chapter. It is not an endorsement of Cloud Barrier Gel-Cream or an unreleased skincare formula.

Zahara skincare product system on a warm ivory shelf.

Selected sources

The record, not the hype.

01ForbesAmira Geneid — Forbes 30 Under 30 AsiaFounder profile and the original Zahara beauty story.02CNA LifestyleSingapore beauty brands built for a wider worldCoverage of Zahara in Singapore's beauty landscape.03Vogue SingaporeWudu-friendly nail polish brandsCoverage from Zahara's breathable-beauty chapter.04Singapore Management UniversityCreating a customer-centred brandA founder discussion about building Zahara around its customer.05Tatler AsiaAmira GeneidFounder profile and independent identity reference.06LinkedInZahara company profileThe established company identity and founding history.

Company story

From breathable beauty to barrier-first skin.

Meet ZaharaRead the transition